AEP CUSTOMER MOBILE APP - FOR ANDROID & iOS

American Electric Power (AEP) launched its first native mobile app for both Android and iOS to expand its omni-channel customer experience. The app provided a convenient platform for key tasks such as outage reporting, outage status tracking, bill payment, account management, and usage monitoring. This foundational mobile experience quickly gained traction, achieving strong adoption rates and setting the stage for future brand alignment across AEP’s digital ecosystem.

Achieved over 52,000 customer downloads within the first month post-launch.

Reached nearly 100,000 active devices within four months of launch.

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KEY PROJECT NOTES

Served as Lead iOS Designer for two years, later expanding oversight to include Android design.
Managed design execution in close collaboration with a 10+ person development team, product owner, and scrum master to ensure seamless implementation, integration, and QA.
Developed a strong working knowledge of back-end systems, APIs, Agile workflows, and technical constraints, enabling more effective cross-functional collaboration.
Partnered with QA teams to ensure design fidelity and accurate development execution.
Facilitated design-thinking workshops with stakeholders, UX/UI teams, and developers to prioritize customer-centric features, explore micro-interactions, and align on app enhancements based on value vs. complexity.