DIGITAL MARKETING
Digital marketing is a powerful extension of a designer’s toolkit—especially when helping small businesses grow, connect, and compete in saturated markets. In this section, you’ll find examples of digital ad campaigns created for Opera Project Columbus and social media strategies executed for Pompadours Mentor. These projects highlight how thoughtful design paired with targeted digital efforts can drive real, measurable impact for local brands.
opera project columbus
—DIGITAL ADS—
Opera Project Columbus was a long-term client, where I developed unique brand identities for each of their seasonal productions and designed digital advertising assets to support their online marketing strategy. This included creating standard-format Facebook ads tailored to each show, helping boost event visibility, drive attendance, and increase audience engagement across social channels.
Pompadours mentor
—social media marketing—
Pompadours Mentor, a men’s and boys’ salon, engaged me to build not only their brand identity but also their social media presence. I extended the brand’s voice and visual system to their Facebook page and ran targeted paid promotions to boost local engagement. A holiday video campaign reached 1,700 users, while a $20 t-shirt promotion reached 522 users, driving meaningful visibility and awareness in the local market.
