DIGITAL MARKETING
Digital marketing is one of many essential tools in a designer’s toolbox—especially when it comes to empowering small businesses to grow and compete. In this section, you’ll find examples of the digital ad campaigns I developed for Opera Project Columbus and the social media marketing strategies I executed for Pompadours Mentor. Each project demonstrates how thoughtful design and targeted digital efforts can create measurable impact for local brands.
opera project columbus
—DIGITAL ADS—
Opera Project Columbus was a client for several years, where I not only developed brand identities for their shows but also created digital advertising assets to support their online marketing efforts. I designed standard-sized Facebook social media ads for each production to effectively promote their events and increase audience engagement.
Pompadours mentor
—social media marketing—
Pompadours Mentor, a men’s and boys’ salon, engaged me to build more than just their brand identity—I also helped establish their social media presence. We extended the brand’s voice and visuals to their Facebook page, running targeted paid promotions. One holiday video campaign reached 1,700 users, while a $20 t-shirt promotion reached 522 users, driving engagement and local awareness.
