ABERCROMBIE KIDS RETAIL EMAIL DESIGN

Contracted for six months with Abercrombie & Fitch’s Kids division, collaborating closely with the digital team on UX asset production for weekly marketing emails and website updates. Worked in a fast-paced retail environment with tight production schedules, aligning designs with weekly marketing goals through regular team meetings.

KEY PROJECT NOTES

Coordinated with a team of four designers to effectively delegate web and email production tasks.
Collaborated with merchants to align weekly designs with featured merchandise and promotional priorities.
Managed weekly photoshoot coordination with Abercrombie’s internal photography team to support timely email campaign production.
Partnered with the Kids brand copywriting team to ensure on-brand messaging and a consistent tone of voice across all assets.