AEP Economic Development Website Redesign
Contact Us FORM +156% YoY
Location request + 208% YoY
Bounce rate -14%
PDF downloads +45.6% YoY
Pages per session +10%
Led the UX strategy and end-to-end redesign of AEP’s Economic Development website, creating a user-focused experience that aligned with the company’s updated brand strategy. Partnered with internal teams, senior stakeholders, a content strategist, and an external agency to deliver a cohesive, customer-centric solution that positioned AEP as an industry leader. Developed scalable page templates, streamlined design and development workflows, and directed custom location-based photography to elevate brand authenticity and visual storytelling. Both forms (Contact and Location Request) completion rates jumped by a significant amount.
What executives said after launch…
“I can’t thank you enough for the collaboration between our E&BD and Corp Comm teams on this project! Tawn and Holly have been incredible to work with. I appreciate their expertise, partnership, and focus on producing a high quality product. The feedback so far (from our E&BD team) has been extremely positive! I look forward to continuing our work together on enhancements to the site and on our marketing plans to increase and engage visitors (and business development opportunities).”
— Amy Koscielak
Economic & Business Development Research & Operations Manager
“Congratulations Amy, Tawn and Holly. It looks fabulous and reads with the excitement of a brand with Boundless Energy and opportunity.”