BRAND IDENTITY DESIGN WORK
Brand identity has always been a core passion in my creative work. Over the years, I’ve had the privilege of developing branding solutions for a variety of clients and industries. Several of these projects have been recognized with awards from Graphic Design USA for excellence in brand identity design.
2019 American Graphic Design Award
Pompadours Mentor
2013 American Graphic Design Award
39 BeLow FroYo
2012 American Graphic Design Award
Blue Horizon Resort - Turks and Caicos Islands (now Dragon Cay)
2011 American Graphic Design Award
Cindy Koskinen, Cosmetologist Branding
2019 IFPA Ohio women’s state championships
—logo, stickers, MEDAls—
Designed the visual identity for the inaugural IFPA (International Flipper Pinball Association) Ohio Women’s State Championship—the first women’s state tournament in IFPA history. Created a clean, sports-inspired badge design that established a timeless, athletic look for the event’s logo, stickers, and medals, setting the foundation for future tournaments.
‘Plas food & DRINK
—brand identity—
Developed the brand identity for ‘Plas, a new restaurant in the Short North district of Columbus, Ohio. The logo was designed to reflect the restaurant’s blend of modern and rustic cuisine, while visually tying in elements of the interior design—contemporary lighting, leather, wood, and greenery. The creative direction centered on delivering an “upscale yet approachable” feel, perfectly aligned with the brand’s vision.
crazy martin’s
—brand identity—
Created the brand identity for Crazy Martin’s, a local smoke shop in Piqua, Ohio. The goal was to develop a logo that would stand out in a small-town market while remaining highly legible at smaller sizes. Inspired by Piqua’s historic, retro charm, I selected complementary, slightly rounded typefaces to give the brand a vintage yet approachable vibe that resonates with the local community.
Pompadours mentor
—brand identity, brand strategy, social media marketing, paid social ads, business cards, apparel, interior design, web design, SEO, GOOGLE ANALYTICS—
Developed a comprehensive brand identity and marketing strategy for Pompadours Mentor, a men’s and boys’ salon in Mentor, Ohio. Collaborated closely with the owner, Cindy, to create a masculine, yet approachable and relaxing brand—intentionally steering away from the typical hyper-masculine, sports-driven aesthetic common in men’s salons.
This start-to-finish branding project included visual identity, interior design consultation, business collateral, website design (via Squarespace), SEO implementation, and social media marketing. Through targeted paid social campaigns and SEO best practices, the salon achieved #1 Google search ranking in its local market and continues to thrive with 177 five-star Google reviews.
